Hertz

Cyber Governance Alert: Hertz

Why does cyber governance matter? Though it makes money from renting cars, HTZ is increasingly dependent on digital technology to generate value. HTZ operates in a highly competitive market with stagnant growth in which costly technological transformation is required to maintain a competitive position. Coupled with poor profitability and weak key debt metrics, this leaves little room for error in its management of cyber risk.

Why does cyber governance matter?

Though it makes money from renting cars, HTZ is increasingly dependent on digital technology to generate value. HTZ operates in a highly competitive market with stagnant growth in which costly technological transformation is required to maintain a competitive position. Coupled with poor profitability and weak key debt metrics, this leaves little room for error in its management of cyber risk.

What does the company need to do moving forward?

HTZ’s future prospects and brand value (as transportation becomes technology) is as dependent on how well it manages its cyber risk as it is on hitting successful growth, productivity, and cost-reduction targets of digital transformation. HTZ’s poor management of cyber risk should be of note to investors as the company enters its fourth year of a turnaround effort.

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Denis Bolshakov

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What are the Cyberhedge Cyber Governance Indices?

These first ever benchmarks prove good cyber governance matters to shareholder value. They measure stock market performance of companies with good and with bad cyber governance scores. Scores are based on Cyberhedge’s proprietary cyber governance rating methodology. Market performance is tracked by an independent firm. The results show that companies with good cyber governance outperform their peers in US, UK, and EU markets.

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